Joanne McNally and Nikki Lannen unpack the emotional baggage behind Anxious Preoccupied

There is something reassuring about seeing the language of your inner life reflected back at you. In recent years, Irish women have shown a growing appetite for brands that feel honest, self-aware and grounded in everyday life. Few names capture that mood quite as succinctly as Anxious Preoccupied.

The accessories brand was co-founded by long-time friends Nikki Lannen and Joanne McNally, whose shared humour and complementary skill sets have shaped the business from the outset.

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