First NFL game in Ireland delivers €104.5m for economy
STEEL CITY: Pittsburgh Steelers fans take over Hill 16 during the 2025 NFL Dublin match. Pic: James Crombie/Inpho
A press release from the the Department of Culture, Communications and Sport has confirmed that the NFL Dublin game held at Croke Park in September 2025 generated an estimated €104.5m in total economic impact for Ireland.
Following new research undertaken by BDO on behalf of Fáilte Ireland, the department confirmed €76.8m was spent on accommodation, food and beverage, retail and transport expenditure, along with event operational costs and associated activities.



